Lu.Re (2026)

Lu.Re logo by Vlad Boyko
Videography by Jereme James

The visuals for DJ, producer and vocalist Lu.Re's performance at EDC festival in Las Vegas imagined the characters of her name as a series of individual visualisers with their own unique movement qualities, tiling custom lettering into a cube that rearranges itself in an erratic, glitchy loop. The visuals were stretched and distorted across a range of different screen sizes at the festival.

Project involves:

About

Purdy is the creative practice of designer Seán Purdy, working with a network of collaborators across a range of disciplines including , , , and . Seán has over a decade of experience, including 11 years at Barnbrook, where he became Senior Designer.

Seán is an autodidact with an academic background, having studied an undergraduate degree in History before discovering design. The degree influences his work, which is research-led and involves deep immersion in the specific story of each project. His process emphasises collaboration and a conceptual approach.

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