Ed Cross Gallery (2022)

Photography by Rocia Chacon and Cyrus Mahboubian

Ed Cross Fine Art is a London-based gallery specialising in contemporary African Art: transitioning from pop-ups to a permanent space in 2022, Ed wanted an identity that could keep the flexibility of pop-ups whilst also reflecting his particular vision. Based around Ed's goal of creating space for emerging artists, typography is loosely set, filling designs while creating space to be filled by artist's personalities: a neutral voice that delicately but decisively frames artwork. A simple brand book guided the application of the identity across many different exhibitions, signage, and printed materials.

Project involves:

About

Purdy is the creative practice of designer Seán Purdy, working with a network of collaborators across a range of disciplines including , , , and . Seán has over a decade of experience, including 11 years at Barnbrook, where he became Senior Designer.

Seán is an autodidact with an academic background, having studied an undergraduate degree in History before discovering design. The degree influences his work, which is research-led and involves deep immersion in the specific story of each project. His process emphasises collaboration and a conceptual approach.

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