Ed Cross Gallery (2022)

Ed Cross Fine Art is a London-based gallery specialising in contemporary African Art: transitioning from pop-ups to a permanent space in 2022, Ed wanted an identity that could keep the flexibility of pop-ups whilst also reflecting his particular vision. Based around Ed's goal of creating space for emerging artists, typography is loosely set, filling designs while creating space to be filled by artist's personalities: a neutral voice that delicately but decisively frames artwork. A simple brand book guided the application of the identity across many different exhibitions, signage, and printed materials.