As You Change, So Do I (2017)

As You Change, So Do I is a contemporary arts scheme for Luton, reinvigorating public spaces around the city with easily accessible art projects. The poetry of Mark Titchner, the lead artist of the project and the source of its title, inspired an energetic typographic visual identity. Constantly in motion, the logo animates through different typographic iterations to mirror the project's dialogue with residents of Luton, and the public spaces that it transforms. This was carried into an extensive website detailing the program, with call-and-response interactions; densely packed tiles of image and text flicking between different states in response to interaction.