Art Basel (2019)

Art Basel is the world's premier international art fair, with hundreds of galleries exhibiting at four annual shows in Hong Kong, Basel, Paris and Miami Beach. I was an integral part of the team working on an extensive rebrand between 2018-2019, which included a full suite of new typefaces as well as extensive guidelines covering their application across signage at the fairs. I also worked on the show's annual concepts during this period, which reinterpreted their famous horizon motif, the meeting of two visual fields, transforming it into a 3-dimensional photographic campaign, exploring the architecture of local institutions. This was applied to wayfinding as well as a broad range of printed materials.